Cookie Policy

Cookie Policy

This policy applies to the use of our website, (the “Website”). The policy explains in more detail the types of cookies we use, the purposes for which we use them and how you can block and remove such cookies.

What is a cookie?

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

How do we use cookies?

We use cookies and similar technologies to give you a personalised shopping experience, personalised advertising and to analyse our web traffic.

When you visit you will automatically receive one or more cookies. The primary purpose for our use of cookies is to ensure the optimal delivery of our services. We also make use of some third party cookies for marketing statistics and to analyse user behaviour.

Accepting, blocking and removing cookies

When you first visit the Advent Alley website, you will be given the option of disable cookies or accept them. Cookies can also be controlled by your web browser settings, you are in control. Please see the ‘Help’ menu in your browser for further information.

Please note that if you use your browser settings to exclude all cookies, our website may not function as it should and you may not be able to access all or parts of our website. We do recommend having cookies enabled for the best overall experience.

What cookies do we use?

  • Essential cookies. These are cookies that are required for the operation of our website.
  • Analytics cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way the site works.
  • Functionality cookies. These are used to recognise you when you return to our website and enables us to personalise our content for you and remember your preferences).
  • Marketing cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. This information helps to make the information and adverts you see on the website more relevant to your interests. These cookies are often supplied by third party advertising platforms like Google, Facebook and TikTok.

The table below explains the cookies we use and why. For more information about how to change your cookie preferences, please see below.

Cookie list

Essential Cookies

These cookies are necessary for the Advent Alley website to function. Examples of this include: setting your privacy preferences, logging in to your account, or filling in forms. Though these cookies cannot be switched off, you can set your browser to block or alert you about these cookies, but please be aware that this will stop some parts of the website from functioning as intended.

Partner: Amazon Web Services   
Name of Cookie: AWSELB

Partner: Cloudflare Inc
Name of Cookie: _cf_bm

Marketing Cookies

We use advertising cookies to measure the effectiveness of our advertising, understanding which advertising you click on and interact with as well as your shopping behaviours on our site. We then may use this to group users with those with similar behaviours into segments to improve the efficiency and relevance of our advertising.

Partner: Google Analytics
Name of Cookie: _ga, _gat, _gid

Partner: Microsoft Bing UET Tag
Name of cookie(s): Uetvid, Uetsid 

Partner: Google Doubleclick Advertising       
Name of Cookie: IDE, PREF, test_cookie

Partner: Google Ads      
Name of Cookie: NID, IDE, SID    

Partner: Pinterest
Name of Cookie: n/a

Partner: Facebook
Name of Cookie: fbp, fr

Partner: YouTube

Partner: TikTok
Name of cookie:  _ttp, _tt_enable_cookie

Partner: Twitter
Name of cookie(s): muc_ads, personalization_id

Partner: Snap Inc.
Name of cookie(s): _schn, _scid, sc_at, x-ab

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